This year we will live 3 passionate days together with the meat sector at the MEAT ATTRACTION congress, a fundamental sector instrument for the promotion and enhancement of the Iberian sector and to consolidate and increase its commercialization and internationalization, which in this edition will also coincide with the X Congress World of Ham.

A unique opportunity to bring the passion of Iberian Ham to the 20,000 professionals from 60 countries who will attend the event. Thanks to our Ham Truck located at the congress, attendees can learn about the latest developments in the sector (ÍTACA traceability system, identification with labels or Iberian APP) and the characteristics that make the Iberian Ham a unique product thanks to the cutting demonstrations, product tastings or audiovisual projection. Innovation as the engine of the sector transformation will be the main protagonist of this third edition that seeks to generate business opportunities and access to new markets, favoring the competitiveness and growth of the meat sector. For example, in China, an importing country invited to “A date with the best meats in the world”.

MEAT ATTRACTION’s objective is to make Spain the main hub for the commercialization of meat products at an international level, based on quality, diversity, traceability, food safety, professionalism, production, innovative and export capacity of the Spanish meat sector.

Therefore, the congress is a valuable tool available to the meat sector that allows three functions to be covered: commercialization, innovation and knowledge. A marketing-oriented fair that multiplies business opportunities among all actors in the chain value.