Inauguration

The Ham Passion Tour is an innovative campaign about Iberian Ham that will cover 25,000 km in Europe.

A road show that takes the captivating taste of Iberian Ham, one of the most identified food products of the European gastronomic tradition throughout the continent. All within an ambitious promotion and information program of Iberian Hams of Spain and the European Union.

It is, in short, an ambitious initiative that makes available to all European foodies the possibility of discovering, on the spot, the Iberian Ham, the authentic passion of Europe.

Thanks to its mobility, the Ham Passion Tour will bring the entire culture of Iberian Ham through the nerve centers that register the largest influx of people across Europe.